Monday, July 16, 2012

How Valuable is Marketing at Comic-Con?

The Business 
Hosted by Kim Masters
Monday July 16; 2:30 PM
KCRW.com via Bosco Radio


On today's The Business Radio Program. Comic-Con gets dissed by an anonymous publicist who questions the value of Hollywood pouring marketing dollars into that fanboy audience. 


This essay was published anonymously in the Hollywood Reporter. 


Plus, documentary filmmaker Lauren Greenfield makes The Queen of Versailles, then gets sued by one of the subjects of the film. 


The movie set out to document the the extravagant life of Jackie and David Siegel and the building of their dream house -- a sprawling 90,000 square foot mansion with 10 kitchens, a bowling alley, two tennis courts, an ice skating rink and a wing for their many children. 
But when the recession hit, the Siegel's business -- the largest time-share company in the world -- is affected and their fortunes are reversed. Now Siegel is suing Greenfield for defamation.


The Business is the show about the business of show business. 


It goes beyond the glitz and glamour to the who, what, why and how of making movies and TV. 


The Business is hosted by respected entertainment industry journalist Kim Masters of the Hollywood Reporter and produced by KCRW. 


Each week The Business features an analysis of top Hollywood news with John Horn of the Los Angeles Times, in-depth interviews and the occasional feature story. (He and Masters can also be heard Thursdays at 4:44 PM PDT on Hollywood Breakdown.)


Kim Masters is Editor-at-Large of the Hollywood Reporter. A former correspondent for National Public Radio, she has also served as a contributing editor at Vanity Fair, Time and Esquire, and was a staff reporter for The Washington Post. 


She is the author of The Keys to the Kingdom: The Rise of Michael Eisner and the Fall of Everybody Else and co-author, with Nancy Griffin, of Hit & Run: How Jon Peters and Peter Guber Took Sony for a Ride in Hollywood.  


In June 2011, she was awarded Entertainment Journalist of the Year by the LA Press Club.

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