Thursday, July 12, 2012

The Funky World of Novalima

Morning Becomes Eclectic 
Novalima Live In Studio
Thursday July 12.2012 
Now available in KCRW Archived Programming

KCRW Radio 89.9 FM (Los Angeles) 
KCRW.com via Bosco Radio Entertainment channel

Novalima's pioneering blend of soulful Afro-Peruvian rhythms and melodies with the cutting edge grooves dub reggae, chilled-out electronica and funky Latin creates an irresistible mash-up of old-school traditions and modern trends.

Based in Lima, Peru, Novalima's sound appeals to fans of rootsy world music and progressive dance music in equal measure, and their audience cuts across the generations to forge a common ground between the past and the future.

Their 2009 album Coba Coba (released on the Cumbancha record label) received a Latin Grammy nomination for Best Alternative Album and reached #1 on the CMJ New World and Latin Alternative Charts. Recently the band's music landed as the title cut in cult filmmaker Robert Rodriguez’s hit movie Machete.

You can hear Novalima on the Morning Becomes Eclectic radio program at 11:15 AM PDT today, Thurs. 7.12.12.

Morning Becomes Eclectic is committed to a music experience that celebrates innovation, creativity and diversity by combining progressive pop, world beat, jazz, African, reggae, classical and new music.

You can link to the show through Bosco Radio Music Channel each morning in our sidebar. Powered by KCRW Radio in Santa Monica, CA

Reflecting on a lifetime of music, MBE host Jason Bentley is still listening carefully, with a youthful anticipation of that next brilliant sound. "I have always been fascinated by the power of music, from translating the most intimate moment to commanding the masses, it's a profound connection between us all. It's with respect for that connection that I approach my work every day."

For Jason, that work includes serving as Music Director of KCRW and host of their signature program Morning Becomes Eclectic, as well as a distinguished career as a Music Supervisor for film and advertising, and an exhaustive DJ schedule in bohemian Los Angeles.

Bentley is a tireless champion of new music and culture with an influence close to home and around the globe. "I think being passionate about music is fundamentally what enables me to be successful. I'm driven to share that excitement, whether it's DJing at an art exhibit, working on a film project, or broadcasting from the radio station every day. It gives me a sense of purpose."

That purpose has taken shape growing up at KCRW, beginning as a phone volunteer the Summer following high school, scoring a nighttime air shift in 1992 with Metropolis running for 16 years and, more recently, being promoted to Music Director of the station.

Jason is no stranger to the business side of music, having worked in A&R at Maverick and Island Records, music supervising the Matrix trilogy, and consulting for countless advertisements, video games, and live events. "

As a natural extension of DJing, music supervision allows me to apply my ideas to different formats. The reward is in seeing things develop and flourish in the mainstream."

One of his most recent projects is the TRON Legacy score, on which he worked with Daft Punk. "I think of myself mostly as a facilitator, coming up with ideas, discussing them with artists and managers, and hammering out a way forward."

Jason's DJ itinerary is as busy as ever, with recent sets at Coachella, elite industry Oscar parties, and underground dance clubs. "I like to stay in touch with the artistry of live DJing along with everything else. It's such a creative wellspring for me."

While acting as the music director of the station where he’s grown up – literally and figuratively – is a challenging task, Jason is devoted to leading KCRW’s team of talented DJs into a new era.

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